Event Calendar

Thursday, June 25, 2020

DAA Media SIG Virtual Event


Time:3:00 PM EST - 4:30 PM EST

Please join us for the first virtual meeting of the DAA Media Special Interest Group.

Not keeping up with browser privacy changes risks loss of data, inaccurate data, and misallocation of funds. It is such an important topic for the digital analytics community, but it is also a very complicated topic…1stparty cookies vs. 3rdparty cookies, ITP, SameSite cookies, etc. Nobody understands it – except for one person! That is why we are excited to have Cory Underwood as our guest speaker! Come learn from an expert how this topic affects media professionals and share your experiences. There will be time for Q & A.

Then, we will have an open-ended conversation between media professionals about the shift to working from home.

Registration isfree和开放practitioners only! Please, no vendors.
Cory Underwoodstarted his career over a decade ago as a Web Developer supporting the marketing team at L.L.Bean. During his time there he entered the world of optimization by troubleshooting A/B Tests, eventually transitioning to full time support of the optimization team. In recent years, he’s held Tech Lead roles in the areas of A/B Testing, Tagging, Personalization and Analytics developing some of the most interesting solutions around in the name of accuracy and impact.

Cory’s blog (cunderwood.dev) focuses on A/B Testing, Personalization, Privacy, and Analytics—his mission is to keep the larger analytics community informed of technical changes imposed by outside forces that could impact their implementations and reporting. You can regularly find him engaging the community on the topics above in theMeasure.chat.

DAA Atlanta Chapter Event | Adaptability: Soft Skills for Career Success


Time:6:00 PM EST - 7:30 PM EST

今天,比以往任何时候,唯一不变的就是变化。加入DAA亚特兰大分会会长Rhonda Y. Jonesto discuss why becoming comfortable with change is vital for upward mobility in your career.

We've all been through sudden or unexpected change. From an adjustment in project scope or team members to new management requirements, role alterations or even making the switch to working remotely during a global pandemic. Join Rhonda for insights, strategies, and examples on how to become adaptable in the face of challenges. Change might be the spice of life, but learning to deal with the heat is critical for survival and growth.

Rhonda Y. Jonesis an experienced hands-on Web Analytics Consultant to businesses that utilize their websites, social media & online advertising for; e-commerce, marketing, customer support, lead generation, charity, or social networking. She is the owner of Ask Y Digital Analytics, LLC, an Atlanta-based web analytics consulting firm which places a unique focus on data story telling rather than just the numbers. She has a drive to educate businesses on the importance of being knowledgeable about online data relevant to their business and how to utilize it without fear. She has performed various strategic and tactical web analytics functions for some of Atlanta’s own including; CNN.com, UPS.com, HomeDepot.com, Turner Sports (NCAA.com & NBA.com), PurchasingPower.com, Kimpton.com (IHG).

Anti-racism in Analtyics: DAA Taking Action (a Town Hall discussion)


Time:1:30 PM EST - 2:30 PM EST

Free, open to all

Thursday, June 25 | 1:30 pm ET

Join us for a town hall-style session with DAA board members and Anti-Racism Committee co-chairs Mary Owusu and David McBride. This collaborative discussion will consider steps the Digital Analytics Association is taking to address racial inequality across our industry, including:

  • 方式来庆祝的好处和黑色的多样性和包容性的优势。
  • Near-term actions that can have an impact right away.
  • Longer-term investments of time and energy by DAA and members of the analytics community to remove systemic racism and barriers to success.