The DAA CWA exam is offered in an Internet-Based Testing format. To improve the testing experience for certification candidates, theCWA exam is now administered on an internet-based testing platform.


The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a voluntary certification program. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting DAA's required education, experience, and examination requirements.

Benefits of Certification

Certification places professionals with the credential apart from those without it. DAA Certified Web Analysts™ demonstrate a commitment to the profession and a desire to reach the highest standards. Certification provides individuals with:

  • Public recognition of professional achievement
  • Credential that demonstrates expertise in web analytics
  • Enhanced credibility to clients and employers
  • Competitive advantage over non-certified individuals
  • Improved likelihood of employment and advancement within the field

Employers use certification to make informed decisions. Certification provides employers with a means to:

  • Identify potential new hires that already possess your company’s required expertise
  • Promote your company’s capabilities by employing certified web analysts
  • Enhance services provided from both a quality and financial perspective
  • Maintain a more productive human asset
  • Ensure ongoing professional development and proficiency of employees
  • Motivate employees to expand their knowledge and skills

Promotional activities are currently being developed by DAA that will help employers and potential clients identify and understand the benefits of working with individuals who have obtained the designation of aDAA Certified Web Analyst™.

How to Prepare for the CWA Exam

Review Diana Huang's blog onPreparing for the CWA Exam, My 2 Centsfor one candidates tips and recommendations.


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Knowledge Required

The Knowledge Required for Certificationprovides an overview of the broad domain of knowledge required for DAA Web Analyst Certification™.

Exam Resources

The DAA offerssample exam questions and other resourcesto help those who are preparing for the CWA Exam. Learn more about the CWA exam with ourCertification FAQs.