Start Date:6/10/2020 1:00 PM EDT
End Date:6/10/2020 2:00 PM EDT
This webinar is available to DAA members only. You will need to log-in to the Community in order to register.
One of the most frequently-cited problems in the marketing industry is an inability to (1) properly identify, align, measure, and track metrics relevant to a specific company, (2) quantify the value produced by various marketing initiatives, tactics, and channels in a way that resonates with senior leadership, and (3) use the data from (1) and (2) above to identify actionable insights to inform overall marketing spend and guide future marketing efforts. In short: today’s business owners, executives and marketing professionals need a comprehensive framework for measuring and evaluating the efficacy of their efforts.
Upon completion of this program, participants will be able to:
Identify the metrics that matter to their organization;
Align those metrics to business outcomes;
Use these “Moneyball” metrics to identify hidden value and optimize existing marketing mixes;
Quantify the value of their efforts relative to the bottom-line outcomes of their company, and they'll actually know how to put that knowledge into action.
Sam is the VP of Strategy & Analytics at Warschawski, a global boutique digital communications agency. Sam’s unique approach to marketing is rooted in non-traditional background spanning finance, real estate + business, which he uses to help clients uncover hidden opportunities, optimize marketing spends and drive bottom-line profitability + growth. In addition to his work at Warschawski, Sam is an investor in early stage companies, international keynote speaker, published author, and a faculty member at Johns Hopkins Carey School of Business.